Lazada began operating in Indonesia
In IndonesiaEven though it only "exploded" a few years ago, the history of e-commerce in Indonesia actually began more than 30 years ago.After the emergence of internet service providers ( ISP ), in 1995 a company called Dyviacom Intrabumi was founded (now changed its name to Indoritel).This company — through the DNET trademark — is a pioneer of online transactions in Indonesia.However, at that time transactions occurred very differently from what we recognize today.The DNET platform only displays products on the internet.And all types of transactions still have to be done face to face (we now know this asBelgium Mobile Number List Cash On Delivery / COD).Then in 1999, an internet user forum type platform emerged, Kaskus, which became famous precisely because of its transaction feature between users called the Buy and Sell Forum (FJB).After that, the online transaction activities that people carry out continue to develop & increase from year to year.This development finally peaked in 2012, when .The success they achieved was followed by brands that have now become industry giants, such as Shopee, Tokopedia, OLX, and others.
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shopee marketing strategyPhoto by Photomix CompanyEven though the COVID pandemic had hampered the economic growth of the e-commerce industry (and all other industries, of course), now things are starting to recover.We can see that currently there are quite a few home businesses that can achieve success because of sales efforts in marketplaces such as Tokopedia, Lazada, or Shopee.If you want to know the secrets and marketing strategies of Shopee, Tokopedia, or Lazada that can give you success like them, read this article carefully.
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