Pre-purchase – comparing various purchasing options,
Transactional – making a purchase, local searching for information about products services places related to the selected location. Google has long been striving to tailor search results to user intentions. the so-called intent search or user intent . Moreover, it is actively working in this direction, which can be seen in the conclusions after historical algorithm updates. After the update, a change in the organic results in the SERP for specific key phrases is often visible , e.g. before a given update, category addresses were displayed for a given phrase, and after the update - blog entries. Therefore, taking user intent into account will help you create content that is aligned with algorithms and resistant to updates.Create content tailored to different search intents Valuable content tailored to algorithms should respond to user intent. When planning them, you should first take into account the intention of the user who is to visit a given page, and Middle East Mobile Number List then optimize the content for phrases corresponding to the selected intention.Information intention Information intent indicates that the user has a problem or need and is looking for a solution or specific information. The user may also want to deepen their knowledge on a given topic. This is not a purchase intention , the user is only at the beginning of the sales funnel, is getting acquainted with the topic,
https://lh7-us.googleusercontent.com/fl_TCarAschVYMtmPYXi59OIb_UppwZiyoS1J2D2KU6aPmsJrt6IdXne_GIL7yiBX1j6wDt5L2r_6vgfShbcLjSB-7Y1VjNyMAWY1JKQQy1WU_3hdJeX5t3kfpG5IY6w_9bbU_KuBvlRYGsXw4314UY
does not yet know whether he needs and wants to make a purchase. However, it is worth remembering that this is a valuable move - it can generate assisted conversions in the future and creates positive impressions about the brand. Moreover, after entering the topic, the user may change his intention to make a transaction. Example queries: What is SEO? How to arrange a kitchen? Why are housing prices rising? Warsaw list of museums, kitchen equipment necessary. Landing page – blog article.Navigational intent By entering a phrase with navigational intent, the user decides on a specific product or service from a given online store,
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