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Depending on how long you have been working in this business and what kind of ABM marketing you have done before, you may already have accumulated or maybe not an established database of contacts for individual accounts. The key to successfully attracting valuable customers is personalizing your content. This helps improve brand awareness and maximize the relevance of content to your audience. Below are some guidelines for of key contacts Engage customers on social media e.g., identify which platforms your valued customers can be found on, join the same groups, participate in conversations, and share useful, relevant content from your site or blog.
Create a podcast or video series and invite a customer leader as a special guest. Become a photo editing servies booth sponsor at a conference or account event. Send messages to the account via social networks and write letters postal or email. Communicate through LinkedIn InMail Outreach you can even do this from HubSpot itself when integrated with LinkedIn Sales Navigator. Create landing pages based on the needs, questions and concerns of your customers.
Outcompete Guide to Creating Landing Pageswill help you design and optimize landing pages most effectively. Offer gifts for interaction and participation for example, incentives, discount coupons, etc. . Distribute content such as blog articles through channels that are relevant to each account such as website, social media, and magazines.
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