We study the product as a buyer

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It is also useful to study the product through the eyes of the buyer on the site itself. This way we can find growth points for ourselves and highlight advantages that competitors do not have. The main interest is in reviews - what shortcomings customers note. We see that the rating of the most popular product on the site is 4.4We see that the rating of the most popular product on the site is 4.4. Obviously, the result can be improved. You need to find out what customers are dissatisfied with and take this into account in your work. This is another marker that the product is suitable for us to launch on Wildberries Analytics of requests within sites The easiest way to find out the likely demand is to go to query analytics. This can be done in your personal account to see how often the product is searched for and added to the cart. One example is the sale of children's tables.

We began to analyze requests and noted an interesting fact - users Email List  practically do not look for tables separately, they are interested in sets. which includes chairs. Thus, we understand that going out with only tables will not be as profitable. This is what the results on Wildberries look like for the request “children’s table”This is what the results on Wildberries look like for the request “children’s table” We have come across cases where manufacturers wanted to quickly sell leftovers. Entering the marketplace does not always solve this problem. Especially if you sell specialized or non-general products. In our case, these were piles for construction. Analysis of requests showed low interest in this category of products in terms of views and adding to cart. Obviously, the conversion from cart to order will be even lower. In this case, it is better to consider specialized platforms rather than universal marketplaces. There are also situations when your niche may not be occupied in one of the categories. We encountered this while promoting a supplier of optical instruments. In addition to the main categories that interest us, we added theater binoculars, as the demand for the product grew due to the theater season.

       

But keep in mind that the situation on the marketplace may change, including due to the emergence of new competitors on the site. Details in the case below. Cases on marketplaces There are a lot of factors influencing the success of sales on marketplaces. In addition to new competitors, the terms of cooperation with the marketplace itself may change, as was the case before the new year, when WB introduced paid acceptance of goods. Additional costs can easily lead to a minus if you have not included such risks in the price of the product. Also, some sellers estimate demand using Yandex Wordstat or Google Trends, but this is not entirely correct, since it does not give an idea of ​​the demand on the specific site that interests you. These are good auxiliary tools, for example, with the help of them you can adjust your product analysis relative to a specific region. Trend analysis The dynamics of niche development will help avoid a lot of problems. Among sellers, there is a situation where we enter the marketplace during a period of high demand and sell goods, which gives a false impression that the trend will continue. But after the conditional New Year's sale, people stop buying the goods.