Strategy to increase brand awareness through intent marketing – Ascent Kore

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Even if you are not a fan of any particular brand, is there a brand that you recognize and remember? Or, better yet, is there a brand you feel a connection with? If so, the brand probably has strong brand awareness. A brand is an experiential symbol system that identifies an organization's products or services, differentiates them from competitors' products or services, and creates a sense of value in the minds of consumers. Brand definition of metabranding in 2019 A brand is not just about expressive elements such as logos, colors, and slogans. A brand contains semantic elements such as concepts, concepts, intentions, and values. This ultimately means the sum of all customer experiences remembered by customers. Rather than simply promoting a concept, it is about creating value in the minds of customers and making them memorable through consistent messages and experiences.

This is the key to increasing brand awareness. What is brand awareness? Brand awareness refers to how familiar and aware customers are with our brand. As mentioned earlier, brands build their brands by providing a consistent message and experience at every touchpoint  Special Data  with their customers. Therefore, brand awareness represents the beginning of customer interest in a product or service, the first step in the purchasing journey and the starting point of a brand relationship. Why building brand awareness is important Brand awareness builds trust. Brand awareness creates associations. Brand awareness builds brand equity. Two Types of Brand Awareness Brand ‘awareness’, the starting point of brand relationships, is largely divided into awareness and association. Among these, brand awareness is an important indicator that measures how well customers know the brand, and can be divided into two types below. Unassisted recognition (recall) Unaided awareness is on-the-spot recall through category mention rather than the brand name.





For example, “What’s in organic milk?” When asked, the first answer that the customer answers is 'Top of Mind (TOM)', which is what the customer uses and is most aware of, and all others that are not first are 'Total Recall'. The number one brand that leads the industry has high unassisted awareness. Secondary recognition Secondary awareness is a secondary mention of your brand name so that customers can recognize it more quickly. For example, ‘Do you know brand A among organic milk?’ The question is: Brands leading the industry must manage TOM (Tom), and latecomers must manage total recall so that they can be included in the consideration set. Considered trademark group refers to a few designated brands that are actually being considered for purchase. Strategies and examples of increasing brand awareness through intent marketing As mentioned at the beginning, the key to increasing brand awareness is creating value in the minds of customers and making them memorable through consistent messages and experiences. In other words, it won't be built in a short period of time.