World it is important to present

MimJannat89

Social posts from company pages continue to decrease in awareness and engagement rates thanks to algorithms. We have recently seen an increasing shift from brands to people. Personal brands are much more powerful in being able to identify with someone, offer relevance and radiate authority. People buy from people, not from companies. That is why now is the time to invest in employee advocacy. In the online media landscape, we see that a message on a personal account generates on average 10 times as much awareness.

A corporate account. As an example, a recent Instagram post from Amazon's company page and that of founder Jeff Bezos. While they have nearly the same number of followers, Jeff Bezos' post gets 9x as many likes as the company account's, even though it's photo editor the exact same post. Employee Advocacy - sample post People much prefer to follow people than companies or institutions: Max Verstappen – 8.3M followers on Instagram.



Red Bull Racing – 8.2M followers on Instagram Sigrid Kaag – 166k followers on LinkedIn D66 – 16.4k followers on LinkedIn Cristiano Ronaldo – 434M Instagram followers Manchester United – 57.3M Instagram followers Elon Musk – 84.8M Twitter Followers Tesla – 14.4M Twitter Followers Pieter Res – 5.3k followers on LinkedIn Red Panda Works – 1.3k followers on LinkedIn personal brand Especially in the impersonal digital  yourself and to distinguish yourself as the face of a brand.