Include all of your teams as early as possible

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The smallest piece of information is important, to the extent that data is central to your inbound marketing strategy. Your employees, whoever they may be, have in-depth knowledge of customer expectations for some, of the characteristics of your products or services for others: indications with high added value, to be exploited to make the difference.from the definition of personas, then collect their expert opinions throughout the deployment of your strategy, particularly when creating content Mistake #2: No, your buyer personas are not fixed in time Consumption habits are evolving, as are market offerings and the expectations of your customers and prospects.


Your definition of personas is therefore not fixed: be sure to Phone Number Data update it regularly! How ? By measuring the results of your inbound strategy observed over time. Mistake #3: No, don’t do all this work for nothing! Defining the buyer persona is an essential step, of course. But this is only the beginning! It is not enough to have a pretty document that organizes and records your different customer profiles: consult it at each stage of your inbound marketing strategy, to ensure compliant… and effective implementation! Are you publishing content? Are you creating an event? Are you launching a promotional operation? Are you building an advertising campaign? Make sure that each action, in both substance and form, targets your audience exactly, taking into account their behavior and expectations.




Defining your buyer personas is therefore the basis of your entire inbound marketing strategy. Without this step, it will not be optimized and you will not be able to convert as many leads as you hoped. However, these typical buyer profiles are likely to evolve. This is why you will need to stay on the lookout for any possible changes in behavior (or otherwise) and regularly update the buyer persona profiles that you have defined . By carrying out regular monitoring, you will be able to anticipate the expectations of your buyer personas in order to remain consistent in your marketing strategy.