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Photo by Arie Wubben on Unsplash I called the second approach Informative Case History because it places information and content at the centre, pushing the customer into the background. A case study of this type highlights the need , the activity carried out or the results obtained . The tone of voice is usually more technical, titles and paragraphs are focused on the peculiarities of the work carried out. The value, therefore, no longer comes from the notoriety of the client brand but from the possibility that the reader identifies with the context presented. Creating case histories of this type can be advantageous when your company has little known customers, when you want to highlight products or services and when you intend to exploit the content for SEO purposes. By proceeding in this way it becomes much more natural to optimize a page for informative keywords linked to specific critical issues, services or objectives. For example MTC, an independent research and development center for the manufacturing sector, presents an informative approach to case histories.

For example, in this case study the focus is very technical, the focus is on photo editing servies needs and objectives, the customer The Regent Engineering Co.LTD is definitely in the background. Another similar case is this article from the English company Channel, operating in the VoIP and Unified Communication sector. The content is all oriented towards the products and the installations carried out. The title of the page is also extremely informative and doesn't even mention the customer's name and the URL is structured the same way. Hybrid solution hybrid case study Photo by Alex on Unsplash As in all things, often "virtue lies in the middle.



In certain contexts, the most effective solution could be to draw on both of these two approaches, creating balanced and effective case histories both in terms of reputation and information. Case histories of successful companies Here are some examples from successful companies that, in my opinion, have been able to best combine the two paths in their case histories. DropBox | Client The Association of Volleyball Professionals SproutSocial | Client Southern California Edison SolidWorks | Client Aldebaran Robotics And do you have any to point out.