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Taking advantage of the strategic positioning of the portfolio managed by Sky Media. It allows, especially on certain types of positioning linked to TV channels, to reach groups of users in a new and alternative way. Sky Advertising Manager: how it works Sky Advertising Manager allows you to customize your campaign by selecting content, channels and desired audiences based on your targets and budget.
  
It is a real self-service (like those of Meta and Google for example), where you can independently choose and set all the parameters of your campaign, upload the creativity to be used and send the campaign once completed C Level Contact List to approval/scheduling. How to plan a campaign on Sky Advertising Manager To plan a campaign on Sky Advertising Manager you need to log in to the platform via the official website.



Once logged in, you can choose between different advertising solutions such as: Addressable TV , where it is possible to activate television campaigns delivered during a program, in moments of maximum attention, with a duration of 20 seconds Digital Video. pre-roll video campaigns on the Sky network and on the over 200 sites of the Fluid network. Mobile Hyperlocal , campaigns on a network of over 9,000 apps.