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But that doesn't mean that you will find a completely optimized website when you install it. SEO plugins are toolboxes that make it easier for you to apply SEO measures . WordPress SEO plugins Yoast SEO plugin The Yoast SEO plugin is one of the most popular WordPress plugins that is designed to support webmasters in their optimization. The plugin is available in a free and a paid premium version .


The functions of the plugin include the following: Snippet editor (title, meta description, etc.) for a uniform and optimized appearance in the SERPs Control over breadcrumbs for a better overview for users and search engines Robots meta tags to control indexing Phone Number Canonical URL tags Automatic creation of XML sitemaps SEO content analysis Readability analysis for search engines and users Especially with its traffic light system, the Yoast plugin is ideal for SEO newbies .





  or where there is still room for improvement. Rank Math The Rank Math SEO plugin is considered one of the most important alternatives to Yoast . Basically, it includes the same options: It is used to influence important parameters in order to ultimately improve the ranking. The plugin operators themselves advertise that it is faster and at the same time more extensive than its big competitor. Above all, it is free with all functions . Features include: Focus keyword analysis XML sitemaps Local SEO and Knowledge Graph Breadcrumbs Link Counter The advantage that Rank Math offers despite its density of functions is its modular design .