The idea spread to the field of marketing

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Wraps the user Navigability is a good indication and being able to go from one entry to another, from one content to another in a simple way is great for the user and invites them to stay on your site. How to achieve it? Use internal links or interlink to link related topics and even better if they are complementary to each other. Place hyperlinks for each category in the main bar and if possible, place an internal search engine. This is quite useful in blogging. Have you ever tried to sell a product or service without having any idea who your target audience is? Creating a buyer persona can help you solve this problem. A buyer persona is the semi-fictional representation of your ideal client, based on real data and market research.


In this article, we will explain what a buyer persona is, why it is important when creating a marketing strategy , how it can help you when creating an SEO strategy and how you can create one that is ideal for your business. The term “buyer persona” was created by Alan Cooper in his Phone Number Data book “The Inmates Are Running the Asylum” in 1999. Cooper is a renowned software designer and user experience consultant, and in his book he proposed the creation of profiles fictitious users to improve the quality of software design and user experience.  where it is currently used as a key tool within strategies. Join us on this journey to discover everything related to this fundamental topic in the world of marketing! What is a buyer persona? A buyer persona is a semi-fictional representation of your ideal customer, based on data and information about your current and potential customers.



It is a key tool in modern marketing, as it allows you to better understand your target audience and adapt your marketing strategy to their specific needs and desires. By creating a buyer persona, you can identify common patterns of behavior and purchasing decisions, allowing you to personalize your marketing messages and actions to connect with your customers more effectively and get more leads. Do you think a luxury store on Fifth Avenue in New York has the same buyer persona as a small craft store in a rural town in Mexico? Does the same audience consume nature documentaries on National Geographic as comedy series on Netflix? The answer is clear: each brand or business has its specific buyer persona, and it is important to know them to create an effective marketing strategy and reach your target audience efficiently.