When potential customers are ready to make a decision

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Your task is to create content that is engaging enough for someone in search of your general service to find you and, more importantly, remember you. For readers further in your sales funnel, who have already expressed interest in your offering, deep content will help to nurture your relationship. Your goal as a marketer is to expose your quick, concise material to people who just found your site, while strengthening your relationship with returning visitors by using longform, deep content. Benefits of wide & deep content Staying wide SEO– Attract people by using diverse keywords and topics that target what they’re looking for.


Producing broader content will help you rank higher in search for readers higher in the funnel. Viral– Appealing, digestible content is highly sharable. Lead generation– Wide, diverse content with the America Cell Phone Number List long-tail approach more effectively attracts and captures new prospective buyers. Going deep Lower-funnel leads –In-depth content helps to push prospective buyers through the funnel, warms them up to your services, and assures them that they’ve come to the right website. Return destination– The more detailed and specific your content keeps existing audience members engaged, and strengthens your relationship with them.




Thought leadership–Your in-depth assets reassure your returning visitors that you are the authority in your space. Quality leads– Your deeper content helps to filter out unqualified leads, leaving you with those who are most likely to make a purchase. Media, patterns & tips Going deep Your content should be sufficient enough to help lower your dependency on advertising by organically advancing your returning visitors through your sales process. , your assets will be on their radar, and should help guide them to your products or services. Providing specialized material brings these deeper-funnel readers back to your site to learn more.