Optimizing the target group of a Facebook campaign

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Brand recognition - increasing brand awareness and consolidating it in the recipient's memory Reach – the goal is to display your Facebook ad to as many users of this platform as possible Traffic – switching from a Facebook ad to another website, e.g. redirection to a company website Activity – this goal involves activities such as: liking a post on Facebook or increasing the number of followers of the company's fanpage.


Application installs – if your company has its own application, by setting this goal DB to Data appropriately in the campaign, you can encourage the recipient to download it Video views – when publishing videos, the goal of the campaign may be to encourage as many people as possible to watch it Acquiring contacts - this is a goal that will help you acquire new customers thanks to a campaign asking them to leave an e-mail address or telephone number Messages - Connect with people on Facebook and send them a direct welcome message Conversions - taking a specific action on the website or in the application, e.g. a request to register on the website, make a purchase, install an application.






Sales from the catalog – showing products from the e-store catalog in order to generate sales Traffic in the company - for this purpose, we indicate a place, e.g. a specific street or shopping mall. In such a situation, the ad will be displayed to people who are in this selected location. The goal has already been chosen, it's time to name the campaign and select the right target group. The next step is to create an audience group - that is, to set the criteria according to which the users to whom the ad will be displayed are to be selected. A key element in creating paid campaigns on Facebook is determining the audience.