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Article written by Gonzalo Pérez, CEO and founder of Imporalia , a company expert in international trade and specialized in the complete management of the stages that make up an import from China. If you are interested in this topic, you can visit the guide they have developed so that you know everything you need before your first import from China.The real secret to knowing how to create a marketplace as powerful as UBER, AIRBNB or AMAZON Posted by Raquel Alberdi  Entrepreneurship  2  how to create a marketplace Blog » Entrepreneurship » The real secret to knowing how to create a marketplace as powerful as UBER, AIRBNB or AMAZON Surely you have already noticed this for a long time.

You just have to look around you to realize that the business model that is revolutionizing  Cambodia Phone Number Data all sectors is the platform. Think about it: Uber, Airbnb, Amazon, BlaBlaCar, Tinder … These are just some of the biggest success stories that follow this business model. The truth is that platforms are much more valuable companies than linear businesses . But why this? How are they different from other business models? And above all, how can they become so profitable and successful? If you are thinking about starting a business and would like to know these answers, first you need to understand the main differences that exist between linear businesses and platforms (also known as marketplaces) .





Linear Businesses vs Marketplace Linear businesses are those that deliver value directly to their customers . On the other hand, marketplaces are companies in which there are two customer segments that connect within the platform and generate value between them . If you don't understand the difference, don't worry. Surely you understand it better with the following example: Think of a hotel. A hotel delivers value to each of its guests. It doesn't matter if the occupancy is 100% or they only have one client.