For example the market leader has

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Effective attack strategies Effective attack strategies 2. Flank attack A wing attack is a type of attack that attacks the opponent's weak points to highlight one's own strengths. Specifically, the Market challenger will find gaps and loopholes in the market that the market leader has not done well to improve. From there, businesses enter the market with the mission of exploiting problems that competitors have not been able to solve. This helps market challengers easily dominate when satisfying customer needs comprehensively.  very good products, good prices but poor delivery service. At this time, the market challenger will target the market and have effective delivery service strategies to gain market share. 3.


Encirclement attack This attack strategy combines a direct attack (Frontal attack) and Email Data a flank attack (Flank Attack) in a convenient way. Therefore, market challengers need to possess abundant resources and good supply capacity to maintain competitive advantage. Businesses need to convince customers with two main arguments : Our products and services bring values ​​that our competitors do not have. The business is not inferior when compared to the advantages of its competitors. 4. Bypass attack Detour attacks do not directly attack the leader but try to change technology and attempt to penetrate new markets. Sometimes, the success of a market challenger in a new market even causes the market leader to follow. This strategy limits the loss of competitive costs. Moreover, businesses can also surpass the leader, expand their business to other potential markets and diversify their products. 5.



Guerrila attack According to the guerrilla attack strategy, the market challenger carries out small and infrequent attacks . Market challengers often use methods such as selective discounts, increasing the frequency of flash promotions, etc. Specifically, the market challenger will satisfy a specialized portion of customers that the leader cannot serve all. Therefore, this strategy is suitable for small, weak businesses that want to compete with long-standing businesses. Combining tactics, we get a number of coordination measures as follows: Price discount – price reduction. Lower price good – low segment products. Prestige price – competitive prices, better products and cheaper prices. Product proliferation – launching a product with more variety and options or greater features than the leader.