Create Powerful Content Pillars

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For Your Business Blog Improve your topic cluster strategy and boost your rankings with Semrush's Topic Research tool. Try it for free → ADS illustration What is a content pillar? What is a pillar content strategy? Pillar pages provide a substantial amount of information that can be divided into many formats like ultimate guides, long articles, hub pages, e-books, and more. For digital marketers, this is an opportunity to create a better user experience and be rewarded by search engines with quality, authoritative content.

You can think of a pillar page as a Azerbaijan WhatsApp Number destination that provides all the key information in depth, with enough data to be able to serve as a reference: a guide, a mini-encyclopedia, if you will. Whether creating an informative guide or developing a landing page for a family of products to convert to a purchase, the pillar page should be optimized for a specific keyword or phrase that meets searcher intent . That said, the content pillar is the center of your content hub, and the cluster pages are connected to the pillar. It can be analyzed and restructured into small pieces of content to promote to your audience.



Whether it's social media posts, emails, landing pages, gated content, or other channels where you promote your brand. What are the key elements of content pillars (with examples)? Depending on your content marketing goals, there are three main types of pillar pages: the guide, the “what is…” page, and the “how to…” page. We'll look at examples of each type and see how they work. Guide For the “guide” format, this web page should provide an authoritative overview of the topic, with various supporting elements and pages. Subtopics and supporting material.