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Douyin’s from the beginning. However, Xiaohongshu’s display of wealth is more about satisfying vanity, and its monetization methods and effects are slightly behind Douyin. Xiaohongshu has been trying to develop its own e-commerce business and has opened live streaming channels and personal window stores. However, due to its limited competitiveness in supply chain construction and contract fulfillment services, its e-commerce business has not yet taken off.
Bloggers mainly monetize by accepting advertisements and publishing promotional Indonesia Telegram Number Data notes, and waist bloggers are more popular than head bloggers, so the market competition is fierce. Xiang Tai Chen Lan who launched a live broadcast on Douyin to sell goods was first active in Xiaohongshu. After receiving a lot of likes and attention, he moved to Douyin for commercialization. Xiang Tai’s departure also shows that the commercial value of showing off wealth is easier to quantify on Douyin.

Footnotes on Platform Ecological Differences The difference between Xiaohongshu and Douyin in the way they show off their wealth is actually a footnote to the differences in platforms. Douyin was first active in the sinking market like Kuaishou, and the way it showed off its wealth was therefore local. Later, Douyin gradually got rid of the sinking label, and its way of showing off wealth also evolved into a new style with a cultural and artistic flavor. Version.
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