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Optimise lead capture and nurturing using a digital ecosystem with internal sources and external partnerships. Use predictive analytics to prioritise and classify leads. Then, use an action grid to define recommended sales actions and value propositions.
Develop incentives around sales productivity, risk-return trade-offs, and territory potential for both internal sales teams and channel partners.
Digitise influencer and channel loyalty programs to connect better with your partners.
Personalise customer experiences with timely access to customer transaction data.
Use technology to deal better with uncertainty in forecasting. Having a single source of truth on inventory, orders, and the financial implications of planning for too much or too little will go a long way in helping you mitigate long-term risks.
Strengthen sales governance and customer access.
Cultivate discipline with a well-defined sales cadence, war room, Bank User Number Data real-time pipeline dashboards, and periodic win-loss reports. Implement robust analytics to track and review sales performance.
Track how satisfied customers are with your product quality, service, delivery, customisation, pricing, and contracting. Among your key accounts, monitor the strength of customer relationships. Are your customers brand evangelists, opportunists, or detractors? Remember that happy customers can be your best advocates.
Transform the lead to delivery process with Salesforce
Customers today are looking for a connected experience from a brand that can understand their needs, personalise their experience, and deliver with transparency.
Manufacturing CRM solutions from Salesforce can help you become a sales-winning machine with higher quality leads, better collaboration among teams, and improved sales productivity.
A 360-degree customer view can help you connect with customers in a whole new way, while also cross-selling and upselling with ease. Your sales, production, and planning can all be connected on one platform to keep your business on track. And an intuitive configure-price-quote (CPQ) functionality makes it simple to determine the right solution for customers.
Streamline your entire customer lifecycle with Salesforce:
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